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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This MOOC gives an overview of the monetary system for modern times, building on the intellectual traditions of British central banking and American institutionalism.
This online course gives an introduction to the knowledge and skills to effectively navigate and respond to crisis situations through interviews.
This online course explores how businesses can tackle sustainability issues as well as the value creation potential from corporate sustainability for all involved stakeholders.
This MOOC discusses cybersecurity in the context of the "internet of things" (IOT).
This online course helps to learn foundations of financial accounting information. It also helps to learn on how to code financial transactions in financial accounting language.
This online course explores professional aspects of psychiatry. The course is designed for health care professionals who are working with patients who have mental health...
This online course covers texts from the domains of classical literature, history, philosophy, and fine arts.
This online course (MOOC) explores ancient Greek history from the Bronze Age to the death of Socrates in 399 BCE.Topics discussed in the course include:Prehistory to HomerThe...
This online course gives an introduction to the fundamentals of managerial accounting. This includes topics such as cost allocation systems and cost-volume-profit analysis.
This online course gives an introduction to the world of cryptography, covering both historical cyphers and modern-day cryptographic techniques.
This online course (MOOC) gives an introduction to global warming and climate change. The course covers topics such as:Climate ModelsGreenhouse Gases and the AtmosphereThe...
This online course gives an introduction to the history, evolution, and context of conspiracy theories. The course explores various examples, such as antisemitic conspiracy...
This online course (MOOC) takes participants on a guided tour of the mysteries and wonders of Ancient Egypt. The course covers the following topics:History and ChronologyThe...
This online course teaches participants how to monitor their own activity and set physical activity goals.
This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...
This course examines contemporary child nutrition and the impact of the individual decisions made by each family. The health risks associated with obesity in childhood are also...
This online course explores how to perform common genomics-based analysis tasks of bacterial sequence data. The course was designed for biologists, bacteriologists, and...
This course explains the functions of each international court and tribunal present in The Hague, and it looks at how these institutions address contemporary problems.
This online course explores the impact of climate change in mountain regions.
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