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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course explores how to build and incorporate ethical frameworks in AI and Big Data technology and business initiatives to add transparency, build trust, and drive...

This course teaches how to model social and economic networks and their impact on human behavior. How do networks form, why do they exhibit certain patterns, and how does their...

The Biology of Water and Health from Tufts University is a water sustainability course that examines increasingly critical water-related issues through a distinctly global and...

This online course explores the role of books in the relationship between the cultures of Japan and China.

This online course teaches advanced speed reading, memory and productivity techniques to improve participants´ learning skills.

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

This course will provide students with an insight into European Business Law. The series ranges from considering the basic structures and principles of the European Union to...

This online course explores sustainable banking and asset management, where finance is used as a means to achieve social goals.

This economics and finance course surveys developments in the area of prudential risk regulation with particular emphasis on stress testing as the primary tool of regulation....

This course is designed to give students a thorough introduction to early (pre-221 BCE) Chinese thought, its contemporary implications, and the role of religion in human...

This course teaches students to build a game that keeps their players interested and engaged, and to present their game in ways that allow it to stand out in the app store.

This online course gives an introduction to copywriting for various applications.

This online course gives an introduction to patient safety and quality improvement in healthcare (part 1 of 3).

This online course explores how ecology can guide urban design to avert environmental disasters and improve people’s lives.

This online course presents a series of 20 interviews with scientists and environmentalists.

This course will cover the steps used in weighting sample surveys, including methods for adjusting for nonresponse and using data external to the survey for calibration. Among...

In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...

This online course gives an introduction to how HR, specifically Green HR, can help create a business that’s environmentally friendly.

This online course will introduce participants to the most important ideas and concepts in investment management, to help them better understand their financial future. In...