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In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This course helps students find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact...

This online course explores the works of Martin Luther. It discusses the history of some ideas that have been hugely influential in the modern west and that were taken out to...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This course teaches the essential skills to develop and expand a leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...