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In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This course teaches how to use analysis, synthesis, and positive inquiry to address individual and organizational problems and develop the critical thinking skills needed in...

In this course, second course of the "Inspirational Leadership" Specialization, students will discover the characteristics of charismatic leadership. They will position their...

This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. With this course will provide different...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...

Throughout history, the vast majority of people around the globe have believed they have, however defined, a “soul.” This course explores several facets of this relatively...

This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This course teaches how managerial accounting is used to facilitate and guide business decisions. Topics will include planning (e.g., budgets), variance analysis, and overall...

This is the third course in the Academic English: Writing specialization. By raising the level of academic writing, this course helps prepare students for college-level work.

In this course students will get the opportunity to apply the skills learned in the first two courses of the “Inspirational Leadership: Leading with Sense” as an individual to a...

This course teaches students how to manage project risk effectively by identifying, analyzing, and communicating inevitable changes to project scope and objectives.

In this course, students will learn how to read, understand, and analyze most of the information provided by companies in their financial statements. These skills will help them...

Learners will be introduced to designing lesson plans based on principles and knowledge of learning objectives, assessment plans, methods, materials, and learning activities.

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...