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This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This course explores algorithms for mining and analyzing big text data to discover interesting patterns, extract useful knowledge, and support decision making.

This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...

In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

This course teaches about the impact of infectious disease on sustainable animal-based food production by understanding the science of growth, immunity, and infection and by...

This course provides an analytical framework to help participants evaluate key problems in a structured fashion and will equip them with tools to better manage the uncertainties...

In this online course, eighteen experienced faculty members from across the United States present their analyses of ground-breaking modern American poets—from Whitman and...

This course teaches the key facets of cost analysis. Topics will include types of costs, cost behavior, costing system design, activity-based costing, and cost-volume-profit...

This course teaches how to use the cloud. It also serves as an introduction to building applications for cloud computing based on emerging OpenStack and other platforms.

This course teaches how managerial accounting is used to facilitate and guide business decisions. Topics will include planning (e.g., budgets), variance analysis, and overall...

This course provides an overview of the issue of postharvest loss of grains by exploring essential physical, technical, and social dimensions of postharvest supply chains and...

Search engines are essential tools for managing and mining big text data. This course teaches how search engines work, the major search algorithms, and how to optimize search...

This course teaches data mining techniques for both structured data which conform to a clearly defined schema, and unstructured data which exist in the form of natural language...

This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...

This course teaches how to transform information from a format efficient for computation into a format efficient for human perception, cognition, and communication and explores...

This course introduces innovative approaches to learning and teaching, with a focus on the use of e-learning and social web technologies.

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...