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This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.

This online course explores strategies and tactics for forming, financing and launching a new venture. It includes the formation of the organization, developing customer...

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course (MOOC) explores the forces of globalization and cross-cultural management and how a multinational organization needs relationships to various host countries.

This online course (MOOC) teaches a set of frameworks, tools and concepts in order to develop innovative strategies.

This online course (MOOC) explores the right strategies for companies which plan to operate globally.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

This online course explores how to develop innovative strategies while managing disruptive innovations so as to achieve leadership positions.