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This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...

This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

This online marketing course explores what brands are and how they can be positioned.

This course presents a starter kit of models: models of tipping points, models explain the wisdom of crowds, models that show why some countries are rich and some are poor, and...

This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that...

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...

This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.

This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.

This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course explores how to integrate Big Data into the business model of an organization or company.