Advanced Search

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This course helps students find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact...

This course aims to help high school students, recent graduates, and those considering career transitions explore health care career options and learn strategies for entry into...

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This course teaches the essential skills to develop and expand a leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies.

This course equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace.

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...