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This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...
This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.
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