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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.
In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage
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