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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course program explores how to impose ethical behavior on machine models to manage the ethical impact of AI making decisions. It includes topics such as AI...

This project takes participants through the entire design process from ideation to creation of finished design pieces. They will be creating and giving a visual identity to an...

This online course series teaches key programming concepts in Python 3 needed to perform common scripting tasks.

This course introduces innovative approaches to learning and teaching, with a focus on the use of e-learning and social web technologies.

This series of online courses will introduce participants to financial modeling.It includes spreadsheet models, modeling techniques, and common applications for investment...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...

This course gives an overview of selected geological topics, discusses how earthquakes, volcanoes, minerals and rocks, energy, and plate tectonics have interacted over deep time...

This online course (MOOC) gives an introduction to the biology of prostate cancer as well as how it is identified and treated at various stages of the disease.

In this online course, participants will identify, define, and describe potential business and public policy solutions to the challenges facing society’s growing demand for...

This series of online courses teaches the innovation skills needed in an uncertain and complex world. The courses explore how to think flexibly and how to develop an...

This online course has a multi-disciplinary approach to Chinese cultural history. More specifically it focuses on the sequence of three main modes of rationality: philosophical,...

This online course program gives an introduction to Visual Basic for Applications (VBA). VBA can be used to automate and optimize Excel spreadsheets. The course series includes...

This online course gives an introduction to SAS programming.

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course explores the financing of startups and new enterprises, including valuation methods and financing options such as bank loans, venture capital and angel...

This MOOC discusses cybersecurity in the context of mobile devices.

The days of the 40 page business plan have certainly passed, but the role of planning in the business creation process is one of extreme importance. This course will explore the...

Participants will use existing knowledge about ArcGIS and complete technical tasks such raster calculations and suitability analysis. In this class participants will become...