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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...

This course explores the inherent complexity of developing country governments wanting to grow their economies in a climate friendly way. It will cover topics such as...

This online course program gives an introduction to starting a freelancing business. It covers the foundations of freelancing as well as competing in the marketplace, financial...

This course reviews a range of survey data collection methods that are both interview-based (face-to-face and telephone) and self-administered (paper questionnaires that are...

This online course program gives an introduction to cyber security. Topics include digital forensics, incident response, penetration testing, and cyber threat intelligence. No...

This series of online courses teaches how to connect emotionally with students and the school community.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This MOOC examines the community context of the changes needed to promote the public’s health.

This online course introduces the types of cost estimation from the conceptual design phase through the more detailed design phase of a construction project. In addition, the...

This online course (MOOC) explores and analyzes digital business models in various industries.

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course explores syndemics (the co-occurrence of diseases), including combined social and medical problems. The course covers quantitative, qualitative and mixed...

This online course will help to learn and practice techniques of user research and early UI design exploration. One will learn to analyze and deliver user research in forms that...

Besides providing learners with a sound knowledge base of European laws and regulations relevant to establishing and managing a company within the European Union, the course...

Coursera and the University of Illinois offer a rigorous business degree that’s accessible to anyone. It starts with 6 Coursera Specializations in topics like management,...

This online course explains how to analyze circuits that have alternating current (AC) voltage or current sources.

This online course series gives an introduction to human anatomy and physiology. It explores the foundational concepts as well as the structure (anatomy) and function...

This online course gives an overview of new digital technologies and trends. It includes topics such as Virtual Reality, the Internet of Things, Artificial Intelligence, Big...