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This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This online lecture emphasizes dynamic models of growth and development. Topics covered include: migration, modernization, and technological change; static and dynamic models of...

This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.

This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...

This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.

This course will dive into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion,...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

This online course gives an introduction to key brand management terminology and principles.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course teaches how to assess the challenges and key opportunities of the globalized market economy.

This online course explores a ten-step process to data-driven market segmentation analysis.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.

This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact