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This online course program aims to provide a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies.

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course teaches about technology´s impact on financial markets and the characteristics of financial instruments that are traded on electronic markets.

This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This online course program gives an introduction to marketing techniques and operations.

This online marketing course explores what brands are and how they can be positioned.

This online course explores how to work with customers, media channels, and the changing marketing landscape.

This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...

This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This online course program teaches the basics of digital marketing. The program aims to cover all key aspects of modern digital marketing techniques, such as content marketing,...

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

Dieser Kurs gibt einen Einblick in relevante Themen für angehende Unternehmensgründer. Dazu gehören: Unternehmensziele und -pläne, Bilanzen, Online Marketing und Software.

Dieser Online-Kurs gibt eine Einführung in die wichtigsten Online-Marketing-Technologien, wie beispielsweise Suchmaschinenmarketing (SEO), E-Mail-Marketing/Newsletter und Social...

Dieser Online-Kurs gibt eine Einführung in die Vermarktung im Internet. Enthalten sind unter anderem Themen wie Online-Marketing, Kundengewinnung und Aufbau des Sales Funnel. Es...

Dieser Online-Kurs erläutert die Grundlagen zum Email-Marketing mit MailChimp. Neben den Grundlagen und dem Versand von Newslettern wird unter anderem gezeigt, wie man...

Lernen Sie wie mit Bildern effizient zu kommunizieren und ein visueller Storyteller zu werden.

Diese Online-Vorlesung gibt eine Einführung in digitale Geschäftsmodelle und Digitalisierungstrends im wirtschaftlichen Umfeld. Enthalten sind unter anderem Themen wie digitale...