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This online course program explores how to build digital marketing strategies and use emerging digital media to enhance a business. It includes topics such as digital...

This online course gives an introduction to content marketing. It explores topics like ideas, design, and copywriting.

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This course attempts to explain the role and the importance of the financial system in the global economy. The course also gives a picture of the kind of thinking and analysis...

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This online course introduces learners to the science of business analytics with applications in a marketing context.

The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...

This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

This online course teaches how to build a team of outsourcers and system to create targeted leads for your business at a fraction of the cost.

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

Lernen Sie, wie Influencer Ihnen dabei helfen, Ihre Produkte zu vermarkten, wo Sie sie finden und wie sie zur Kooperation zu bewegen sind.

Lernen Sie mit Snapchat neue Möglichkeiten des Social-Media-Marketings kennen.

Lernen Sie erfolgreiches Suchmaschinenmarketing im Such- und Display-Netzwerk von Google.

Dieser Online-Kurs erläutert die Grundlagen zum Aufbau einer Nischen-Website und deren Vermarktung über Affiliate-Programme.

Erstellen Sie E-Mails per HTML, die sowohl auf den unterschiedlichen Endgeräten wie auch in diversen E-Mail-Applikationen korrekt angezeigt werden.

Lernen Sie die Kraft des Storytellings für Ihre Kommunikation zu nutzen und finden Sie mit den passenden Kreativtechniken die richtigen Geschichten.