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This online course gives an introduction to key brand management terminology and principles.
This business online course applies a strategic lens to the sector’s submarkets including hospitals, pharmaceutical firms and diagnostic equipment providers.
This online course teaches how to read and interpret financial statements and manage costs to take informed business decisions.
This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country's objectives, defines the...
This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
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