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In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...
This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...
This course teaches students how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what...
This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...
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