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This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.
In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...
In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...
This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...
This online course examines the financial markets and the role that risk management tools play in the global economy.
This online course explores the business of beauty, including global marketing strategies and the country of origin effect.
This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
This online course teaches about strategies and programs to do affiliate marketing.
This online course teaches how to assess the challenges and key opportunities of the globalized market economy.
This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.
This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...
This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.
This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...
This online course explores the world of finance and wealth management. It covers topics such as asset classes, risk and return, diversification, portfolio theory, and market...
This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...
This online course explores the fundamentals of behavioral perspectives in marketing.
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...
This online course program gives an introduction to product management. Several individual online courses cover topics such as targeting customers, understanding user experience...
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