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The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...
This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.
This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...
This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.
This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...
In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...
This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This online course program explores the interconnectedness of the global capital markets with a practical emphasis on trading. It also shows how to trade assets such as options,...
This online course program aims to provide a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies.
This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact
This course will give a detailed introduction to digital marketing.
This online course explores the European energy market and the economic principles behind it.
This online course explores the world of finance and wealth management. It covers topics such as asset classes, risk and return, diversification, portfolio theory, and market...
This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.
This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.
This online course program gives an introduction to social media marketing. The program is offered by Meta and thus the Facebook platform is its key focus.
Coursera and the University of Illinois offer a rigorous business degree that’s accessible to anyone. It starts with 6 Coursera Specializations in topics like management,...
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