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This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course series explores different aspects of digital and social media analytics. The online program covers topics such as analyzing data coming from social and...

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course teaches how to use Facebook Marketing and Instagram Ads.

This online course explains blockchain and distributed ledger technologies and explores some potential applications.

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...

This online course gives an introduction to digital marketing as well as its key platforms and implementation types.

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This online marketing course explores how to produce memorable content through quality storytelling.

The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.