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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This course is designed to provide a basic understanding of financial statements with an emphasis on the balance sheet.

This course teaches the key skill of persuasion, in the context of professional communication in a globalised world.

In this course, participants will learn the foundations of accounting principles and financial analysis, develop an understanding of the links between these, and the measurement...

The course covers basic concepts of biomedical engineering and their connection with the spectrum of human activity. It is designed for science and non-science majors.

This online course teaches why British imperialism isn’t without controversy, and why it continues to cause enormous disagreement among historians today. 

Process mining is the missing link between model-based process analysis and data-oriented analysis techniques. Through concrete data sets and easy to use software the course...

This online course teaches computer programming to those with little to no previous experience. It uses the programming system and language called MATLAB to do so because it is...

This online lecture covers social development, social behaviour, social cognition and social neuroscience, in both human and non-human social animals.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach...

This MOOC discusses the integration and processing of large amounts of data. It explains processing patterns for big data.

This online course guides learners through the first half of L´Orfeo, highlighting aspects of operatic form and dramatic technique, the rehearsals and cultural context for the...

This course is an introduction to the Objective-C programming language and will prepare students for more extensive iOS app development and build a foundation for advanced iOS...

This course will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies.

This course traces the origins of philosophy in the Western tradition in the thinkers of Ancient Greece.

This online lecture covers eg.: 1. Direct Methods for linear systems of equations 2. Interpolation 3. Iterative Methods for non-linear systems of equations 4. Krylov methods for...

In this course, students will learn to find numerical solutions to systems of differential equations. They will write code in Python to fight forest fires, rescue the Apollo 13...

This course is an introduction to basic computational techniques for analyzing, modeling, and understanding the behavior of cells and circuits in the brain.

This course will examine the American Revolution from a broad perspective, tracing the participants' shifting sense of themselves as British subjects, colonial settlers,...