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This online course teaches how to start a YouTube channel, increase views and subscribers, and build a brand with videos.

This online course explores how to create creative advertising campaigns.

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.

This series of online courses covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and...

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course series explores the key concepts and practical skills needed in marketing in the digital age. It includes topics such as marketing through digital channels,...

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.

This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...

Entdecken Sie die Möglichkeiten für geschäftliche Einsatzbereiche, die das beliebte Kommunikations-Tool WhatsApp bietet und öffnen Sie so einen neuen Kommunikationskanal zu...

Lernen Sie die Grundlagen des E-Mail-Marketings und des Newsletters und erfahren Sie, wie Sie sie am sinnvollsten einsetzen, um effiziente Mittel zur Kundenbindung zu erhalten.

In diesem Online-Kurs erläutert Sebastian Fitzek die Grundlagen des Schreibens. Enthalten sind unter anderem die Idee, Figuren, Handlung, Recherche, praktische Tipps für die...

Dieser Online-Kurs erläutert die Grundlagen des Marketing. Enthalten sind u.a. die Analyse der Marktsituation, Formulieren von Marketingstrategien sowie Produkt-, Preis-,...

Dieser Online-Kurs gibt eine erste Einführung ins Online-Marketing für Anfänger. Dazu werden die verschiedenen Kanäle kurz beschrieben sowie Personalisierung und...

Dieser Kurs vermittelt die wichtigsten Grundlagen zum Thema Social Media, wie Informationen zu Einstieg, Mehrwertentwicklung und Kommunikation im Web.