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This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course series explores the key concepts and practical skills needed in marketing in the digital age. It includes topics such as marketing through digital channels,...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This online course explores the European energy market and the economic principles behind it.

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...

Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....

This series of online courses covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and...

This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact

Dieser Kurs vermittelt Methoden zur erfolgreichen Akquise neuer Kunden und Projekte für Rechtsanwälte.

Dieser Online-Kurs gibt eine Einführung ins Performance Marketing.

Dieser Online-Kurs gibt eine Einführung in die wichtigsten Online-Marketing-Technologien, wie beispielsweise Suchmaschinenmarketing (SEO), E-Mail-Marketing/Newsletter und Social...

Dieser Kurs vermittelt die wichtigsten Grundlagen zum Thema Website-Marketing, wie Ansprache und Usability.

Lernen Sie, was eine starke Marke ausmacht, wie man sie aufbaut und wie man ihren Wert erhält.

Dieser Online-Kurs erläutert die Grundlagen des Online-Marketing mit LinkedIn. Enthalten sind unter anderem der Profilaufbau, die eigene Marke, Social Selling sowie Generierung...