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This online course program gives an introduction to market research. It includes the key concepts of market research, sampling, data analysis and interpretation of results.
This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...
This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.
This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.
This online course explores the European energy market and the economic principles behind it.
This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.
This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.
This online course teaches how to create a Twitter marketing system, build relationships with Twitter followers, and convert engaged Twitter followers to business leads.
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This online course from Harvard Business School Online explores how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings to compete...
This online course gives an introduction to digital advertising (search, banner, social media, and more).
This online course series teaches how to lead an organization to success by anticipating and leveraging disruptive change brought about by technology and market trends.
After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...
This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.
This online course teaches Business English in a marketing and sales context.
This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...
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