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This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

This online course series teaches how to become a successful entrepreneur and shows participants how to gain the skills needed to develop, organize and manage their own business.

This online course helps you to read and understand financial statements to evaluate how business performance is affected by four fundamental drivers of profitability viz.,...

This online course gives an introduction to key brand management terminology and principles.

This course explores the emerging relationships between sustainability issues and competitive advantage. Building on the basic concepts of strategic management, this course will...