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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...

This course explores algorithms for mining and analyzing big text data to discover interesting patterns, extract useful knowledge, and support decision making.

Search engines are essential tools for managing and mining big text data. This course teaches how search engines work, the major search algorithms, and how to optimize search...

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

This course teaches core distributed computing concepts that underlie today’s and tomorrow’s cloud computing systems.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This course teaches how to plan and execute process improvements with various frameworks and techniques.

This course teaches how to transform information from a format efficient for computation into a format efficient for human perception, cognition, and communication and explores...

This course teaches how to assess the macroeconomic environment in which a business operates. We start by examining how various components of macroeconomy contribute to the...

This course teaches the general concepts of data mining along with basic methodologies and applications. Then dives into one subfield in data mining: pattern discovery. It...

This course teaches core distributed computing concepts that underlie today’s and tomorrow’s cloud computing systems.

In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.

This course will explore in-depth the challenges for cloud networking—how do we build a network infrastructure that provides the agility to deploy virtual networks on a shared...

This course teaches how to use the cloud. It also serves as an introduction to building applications for cloud computing based on emerging OpenStack and other platforms.

In this course students will build a practical framework to understand the critical linkages between organization design and the creation of economic value through execution.

This course teaches how managerial accounting is used to facilitate and guide business decisions. Topics will include planning (e.g., budgets), variance analysis, and overall...