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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
This online course gives an introduction to entrepreneurship. It covers topics such as creativity, team building, financing, recruiting, and the international developement of...
This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...
This online course gives a first introduction to data analytics tools and Lean Six Sigma. No prior knowledge (data analytics or Lean Six Sigma) is required.
This online course gives an overview of new digital technologies and trends. It includes topics such as Virtual Reality, the Internet of Things, Artificial Intelligence, Big...
This online course provides skills necessary to guide an athlete through the difficult decisions that can make or lose the athlete millions of dollars, as well as affect their...
This online course (MOOC) introduces the fundamentals of cancer biology, diagnosis, and treatment. Topics covered in the course are:Incidence and Etiology of CancerGenetics of...
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course introduces the academic approach of Sustainability. It explores how today’s human societies can endure in the face of global change, ecosystem degradation and...
This online course (MOOC) explores genetic, environmental, psychological, economic and social factors in treating chronic diseases such as diabetes.
This online course gives an introduction to cybersecurity attacks and risks. Topics include digital identity, authentication, social attacks, hacking, and cloud computing.
This online course has a multi-disciplinary approach to Chinese cultural history. More specifically it focuses on the sequence of three main modes of rationality: philosophical,...
This online course explores the fundamentals of financial accounting, including balance sheet, income statement and cash flows.
This MOOC will teach participants how to design futureproof systems that meet the requirements of IoT systems: systems that are secure, interoperable, modifiable and scalable.
This online course explores some key concepts to support law students in their studies and careers.The course introduces the terminology, concepts, and tools lawyers and legal...
This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.
This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...
This online course gives an introduction to "Earth Economics", where Earth's data is used to develop the best global policy on a truly global level. This includes aspects like...
This course is designed to inform primary care physicians and general otolaryngologists about the differences between acute and chronic rhinosinusitis and how to distinguish and...
This online course examines the relation of advertising to society, culture, history, and the economy.
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