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This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.

This online course from Harvard Business School Online explores the skills, strategies, and tools to rise to leadership responsibilities and guide organizations effectively. It...

This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...

In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

In this course, the context is hosting an event and finding an appropriate venue for it. Participants will learn language and strategies for successful negotiations culminating...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This online course from Harvard Business School Online explores the different business models that companies can use to drive change and explains why purpose-driven businesses...

This online course from Harvard Business School Online explores how to leverage fundamental design thinking principles and innovative problem-solving tools to address business...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course from Harvard Business School Online aims to explore the skills and techniques to develop executive-level strategy, organize for innovation, and discover...

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

This online course explores entry and location strategies for companies in the Chinese market.

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

This online course (MOOC) explores the right strategies for companies which plan to operate globally.

This online course explores strategies for driving business success in the new digital economy.

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.