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In this course, the context is hosting an event and finding an appropriate venue for it. Participants will learn language and strategies for successful negotiations culminating...
In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...
This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...
This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...
This online course explores strategies for driving business success in the new digital economy.
This online course (MOOC) explores how strategy can be used to protect business innovation, when no other form of protection exist (e.g. copyright, patents, or trademarks). This...
This online course from Harvard Business School Online aims to explore the skills and techniques to develop executive-level strategy, organize for innovation, and discover...
This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...
This online course (MOOC) explores the right strategies for companies which plan to operate globally.
This online course from Harvard Business School Online explores a simplified framework that can be applied to create value for customers, employees, and suppliers while...
This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...
This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...
This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...
This online course teaches how to convert products to platforms and how to generate platform innovation.
This online course explores the basic building blocks of marketing as a part of the overall business strategy.
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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