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This online course explores entry and location strategies for companies in the Chinese market.

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This online course provides a mathematically rigorous framework to understand financial markets. The course is delivered with data-driven insights from MIT professors and...

This course shows learners how understanding and targeting their market can help their business stand out from the crowd.

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This online course explores how and why market segmentation can be used to improve business performance.

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This course teaches students how to evaluate market and financial data, and present insights effectively.

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...