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Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This online course explores the production of beer, beer culture, marketing strategies, and its effects on the human body and health.

This online course gives a first introduction to social media marketing. The course is offered by Facebook.

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This online course teaches Business English in a marketing and sales context.

This online marketing course explores how to produce memorable content through quality storytelling.

This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...