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This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This course explores algorithms for mining and analyzing big text data to discover interesting patterns, extract useful knowledge, and support decision making.

This course teaches core distributed computing concepts that underlie today’s and tomorrow’s cloud computing systems.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...

This online course explores various pedagogical paradigms and takes a historical perspective in order to define the contemporary dimensions of "new learning".

This course introduces innovative approaches to learning and teaching, with a focus on the use of e-learning and social web technologies.

This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...

This course is designed to provide a basic understanding of financial statements with an emphasis on the income statement.

This online course explores how scientists are deciphering the language of genomes.

This online course program introduces the internet of things, and includes the experience of physically assembling and implementing functionality on a networked device.

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This online course explores the earlier stages of the entrepreneurial venture process.

This online course explores the proliferation of global brands, which brings diverse cultures to a consumer population that is also growing culturally diverse.

This online course explores current challenges and opportunities facing firms in the area of environmental sustainability.

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

In this online course, eighteen experienced faculty members from across the United States present their analyses of ground-breaking modern American poets—from Whitman and...

This online course covers selected advanced topics of financial reporting, including business combinations and consolidated financial statements. Learners should have some prior...

This online course explores the foundation of learning technologies and its applications. Topics such as learning theories, technology-enriched and enabled learning environments...