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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.
This online course explores the risks and opportunities that climate change presents to financial markets. It includes opinions from a range of investment industry leaders and...
This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.
This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...
This online course program gives an introduction to product management. Several individual online courses cover topics such as targeting customers, understanding user experience...
These short online courses provided by Skillshare cover various topics around marketing, including digital marketing, branding, content marketing, social media marketing, and SEO.
This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...
Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...
This online course program teaches the basics of digital marketing. The program aims to cover all key aspects of modern digital marketing techniques, such as content marketing,...
This online course explores how and why market segmentation can be used to improve business performance.
This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...
This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...
This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...
This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...
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