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Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....
This online marketing course explores what brands are and how they can be positioned.
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...
This online marketing course explores how to produce memorable content through quality storytelling.
In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...
This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...
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