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This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...

Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...

This online course program aims to provide a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This online course explores how to (re)position an organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

This online course program explores how to build digital marketing strategies and use emerging digital media to enhance a business. It includes topics such as digital...

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This series of online courses examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the...

Dieser Kurs erläutert Methoden zur Auswahl erfolgreicher Unternehmensstrategien und umfasst Themen wie den Strategieentwicklungsprozess, die Branchenstrukturanalyse und das...

Dieser Online-Kurs gibt eine Einführung ins Content-Marketing für Anfänger ohne Vorkenntnisse. Enthalten sind unter anderem die Vorbereitung, Planung und Erstellung von Inhalten...

Dieser Online-Kurs erläutert wichtige Aspekte rund um das Thema Pricing. Enthalten sind unter anderem Preisanalysen, Preisstrategien, das Festlegen und das Durchsetzen von...