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This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

This course provides a brief introduction to game theory. The main goal is to understand the basic ideas behind the key concepts in game theory, such as equilibrium,...

This online course gives an introduction to entrepreneurship. It covers topics such as creativity, team building, financing, recruiting, and the international developement of...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This MOOC gives participants an introduction to Venture Capital. It teaches students how to get the money needed to run their startup. They will learn who venture capitalists...

This online course program explores the fundamentals of internationalization and localization strategies within the context of digital products and content.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.

This online course explores the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

This online course helps to learn about latest investment strategies and performance evaluation.

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...

This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country's objectives, defines the...

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This online course explores how to integrate Big Data into the business model of an organization or company.

This online course program explores the fundamentals of sales strategies and techniques. The courses include topics such as the buyer journey and decision-making process,...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.