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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...
In this course, participants will learn the language of uncertainty and the statistical methods for making inferences and decisions on the basis of limited information and data....
In this course students will gain knowledge about subsistence marketplaces and how to use it in different parts of the world to make a difference. The broader aim of this course...
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
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