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After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...
This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...
This online course series explores how to develop business strategies for social impact. The courses discuss various aspects of social entrepreneurship.
Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...
In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...
This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...
By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...
This series of online courses explores the impact of digital transformation on financial services. It includes topics such as digital competition, FinTech competitors of...
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
This extensive series of online courses is a guide for participants to creating their own business. The course covers a progression of topics necessary for successful business...
This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
This online course explores the ways of building a portfolio of strategies and integrating the same into a hedge fund.
This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.
This online course explores the major events and people that shaped Europe’s first modern colonial empires (such as Spain and Portugal).
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