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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...
In this course students will build a practical framework to understand the critical linkages between organization design and the creation of economic value through execution.
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...
This course teaches how to build functional and constructive professional relationships. Skill-building in this course will include asking questions, listening, developing...
This online course introduces learners to the science of business analytics with applications in a marketing context.
This course teaches the general concepts of data mining along with basic methodologies and applications. Then dives into one subfield in data mining: pattern discovery. It...
This online course gives an introduction to accounting for M&A deals. It explores financial accounting information related to investments, including passive, significant...
This online course gives an introduction to the U.S. federal income taxation of pass-through business entities, including Subchapter S corporations, partnerships, and limited...
This online course explores current challenges and opportunities facing firms in the area of environmental sustainability.
This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...
This online course explores the issues of race and diversity in American life.
This online course (MOOC) explores the forces of globalization and cross-cultural management and how a multinational organization needs relationships to various host countries.
This course will evaluate the entire history of life on Earth within the context of our cutting-edge understanding of the Tree of Life.
This online course explores strategies and tactics for forming, financing and launching a new venture. It includes the formation of the organization, developing customer...
In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...
This online course helps to learn foundations of financial accounting information. It also helps to learn on how to code financial transactions in financial accounting language.
This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.
This online course explores how to analyze big data with R in a business analytics setting. The course also includes an introduction to the R programming language.
This online course explores the earlier stages of the entrepreneurial venture process.
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