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By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...
This online course gives an introduction to SQL and MySQL and shows how to use it for business analysis, marketing, and other data driven use cases.
This online course explores digital marketing strategies and channels.
This online course teaches how to use Snapchat to generate high quality leads and traffic.
In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...
This online course explores the business of beauty, including global marketing strategies and the country of origin effect.
This online course shows how to create a business plan from scratch. It includes all key components such as the product or service description, market and competitor analysis,...
This online course helps to learn how to apply the concepts of advertising and marketing to branding.
This online course teaches about SEO and social media growth hacking strategies.
This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.
This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
This online course explores how brands should be organized as a customer experience delivered by the entire organisation.
This online course explores entry and location strategies for companies in the Chinese market.
This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.
This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...
This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...
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