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Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....
In this online course, Diane von Fürstenberg teaches how to build and market a fashion brand. The course includes more than 10 video lessons and various supplemental materials.
This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.
This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.
This course will give a detailed introduction to digital marketing.
This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...
This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...
This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...
This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...
In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.
This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...
This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...
This online course explores how to create creative advertising campaigns.
This series of online courses gives an introduction to business. Participants can learn fundamental management, communication and decision-making skills. The courses include...
This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...
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