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In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.
This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...
This series of online courses gives participants a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance,...
This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.
This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...
This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...
This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.
This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...
This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...
This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...
In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...
This online course program gives an introduction to social media marketing. The program is offered by Meta and thus the Facebook platform is its key focus.
This online course explores how to create creative advertising campaigns.
This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...
This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...
This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...
This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...
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