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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course teaches various methods of building a robust back testing system for trading strategies.

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

This online course program gives an introduction to core Human Resource Management (HRM) practices. It also explores key trends affecting the future of work, the HR field, and...

This online course explores strategies and tactics for forming, financing and launching a new venture. It includes the formation of the organization, developing customer...

This online course provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch,...

This course explores different models of high quality customer service, strategies to improve skillsets and tactics that customer service representatives (CSRs) can easily...

This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online marketing course explores what brands are and how they can be positioned.

This online course helps to learn about latest investment strategies and performance evaluation.

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

This online course series teaches how to effectively forecast sales, manage inventory and support a successful omnichannel strategy.

This online course (MOOC) explores the way a firm’s organization should be designed to compete effectively.

This online course from Harvard Business School Online explores the different business models that companies can use to drive change and explains why purpose-driven businesses...

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This online course explores how to achieve business and career success, managers must manage risk (the Law Pillar) and create value (the Strategy Pillar) in a responsible manner...