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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
In this course students will build a practical framework to understand the critical linkages between organization design and the creation of economic value through execution.
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...
This course teaches the general concepts of data mining along with basic methodologies and applications. Then dives into one subfield in data mining: pattern discovery. It...
This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage
This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...
This course will explore in-depth the challenges for cloud networking—how do we build a network infrastructure that provides the agility to deploy virtual networks on a shared...
This course teaches how to assess the macroeconomic environment in which a business operates. We start by examining how various components of macroeconomy contribute to the...
In this course, participants will learn the language of uncertainty and the statistical methods for making inferences and decisions on the basis of limited information and data....
This course teaches how to use the cloud. It also serves as an introduction to building applications for cloud computing based on emerging OpenStack and other platforms.
This online course covers selected advanced topics of financial reporting, including business combinations and consolidated financial statements. Learners should have some prior...
This course teaches how to transform information from a format efficient for computation into a format efficient for human perception, cognition, and communication and explores...
This online course teaches basic concepts underlying cloud services (see also Part 1).
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This course teaches how to plan and execute process improvements with various frameworks and techniques.
This online course bridges accountancy to analytics. It is designed to help accounting students develop an analytical mindset and prepare them to use tools and programming...
This online course gives an overview of the overall financial accounting structure and standards as well as of the fundamental accounting process used to prepare financial...
Search engines are essential tools for managing and mining big text data. This course teaches how search engines work, the major search algorithms, and how to optimize search...
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