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This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

This online course gives an introduction to key brand management terminology and principles.

This online course series explores the key concepts and practical skills needed in marketing in the digital age. It includes topics such as marketing through digital channels,...

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course gives an introduction to options, option strategies and how to trade options.

This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.

Dieser Online-Kurs erläutert die Grundlagen zum Email-Marketing mit MailChimp. Neben den Grundlagen und dem Versand von Newslettern wird unter anderem gezeigt, wie man...

Dieser Online-Kurs gibt eine Einführung ins Webdesign. Dazu lernen Teilnehmer u.a.:das Erstellen und Designen von Webseiten mit HTML und CSS,die serverseitige Skriptsprache PHP,...

Dieser Online-Kurs erläutert die Grundlagen des Affiliate Marketing.

Dieser Online-Kurs trainiert die Teilnehmer im Marketing. Enthalten sind unter anderem die Grundlagen des strategischen und operativen Marketings sowie der Marktforschung.

Lernen Sie, was Online-Marketing bedeutet und wie Sie es einsetzen: Von der Firmen-Website über Social Media-Marketing bis zu SEO und Web-Analytics.

Lernen Sie die Grundlagen des internationalen Marketings kennen, um die richtige Strategie und den richtigen Marketing-Mix für die Vermarktung ihrer Produkte und...