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This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This MOOC discusses the topics of content in photography, the essential element of light as well as the sharing and copyrights of pictures.
This series of online courses (MOOCs) covers the fundamentals of strategic financial management, including financial accounting, investments, and corporate finance.The video...
This online course gives an introduction to digital advertising (search, banner, social media, and more).
This online course gives an introduction to the basics of money, the financial system, and banks / financial institutions. It also includes modules on modern banking business...
This extensive series of online courses will help participants to develop a genuine, generous, and generative approach to leadership, focusing on qualities such as...
This online course (MOOC) explores genetic, environmental, psychological, economic and social factors in treating chronic diseases such as diabetes.
This online course explores how to interact with decision-makers about environmental challenges.
This online course gives an overview of U.S. copyright law in the music industry.
This online course program explores the core principles of social media marketing. It includes modules on topics such as content marketing, Facebook, Instagram, Snapchat,...
This course teaches how to make iOS apps so that they can securely interact with web services and receive push notifications. Students will learn how to store data securely on a...
This online course program gives an introduction to business intelligence and its enabling technologies, including relational databases, data warehousing, descriptive...
This online course explores the use of plants in traditional healing, particularly in the Southwestern United States and Mexico.
This online course series gives an introduction to key concepts of sales planning and management.
This online course (MOOC) gives an easy introduction to physics in the context of everyday objects.Examples considered include skating, falling balls, wheels and bumper cars....
This online course gives an introduction to project management for large engineering and infrastructure projects.
This course describes Bayesian statistics, in which one's inferences about parameters or hypotheses are updated as evidence accumulates. Participants will learn to use Bayes’...
This online course explores two components of a cyber physical system: hardware and operating systems.
In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...
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