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This online course (MOOC) explores how strategy can be used to protect business innovation, when no other form of protection exist (e.g. copyright, patents, or trademarks). This...

This online course program gives an introduction to cybersecurity concepts and how they apply to a business environment. It also covers threat mitigation strategies from an...

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This course presents a starter kit of models: models of tipping points, models explain the wisdom of crowds, models that show why some countries are rich and some are poor, and...

This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course gives an introduction to strategic foresight, its main methods and tools and their application in public and private organisations. It aims to show how to get...

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This course teaches the tools needed to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...