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This course will dive into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion,...
This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.
This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...
This online lecture examines the choices and constraints regarding sources and uses of energy by households, firms, and governments through a number of frameworks to describe...
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
This online course explores how to plan and launch a successful social media marketing campaign.
In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.
In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...
This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...
This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.
This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.
This online course from Harvard Business School Online explores how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings to compete...
This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.
This online course program gives an introduction to microeconomics. It shows how decision-making units within the economy (consumers, firms, government) make choices and how the...
This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...
This online course explores a ten-step process to data-driven market segmentation analysis.
This online course explains the fundamentals of marketing on Youtube.
This course attempts to explain the role and the importance of the financial system in the global economy. The course also gives a picture of the kind of thinking and analysis...
In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
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