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This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...
This online course gives an introduction to key brand management terminology and principles.
This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...
This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...
This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.
This online course gives an introduction to social media marketing. It includes the differences between major social media platforms, the importance of planning, management...
Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...
This online course gives an introduction to content marketing. It explores topics like ideas, design, and copywriting.
This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.
This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.
This online course teaches how to build a team of outsourcers and system to create targeted leads for your business at a fraction of the cost.
This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.
This online course teaches the fundamentals of Growth Marketing in five hours of basic, intermediate and advanced marketing lessons.
This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...
This series of online courses gives an introduction to business. Participants can learn fundamental management, communication and decision-making skills. The courses include...
In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...
This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.
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