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This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course teaches various methods of building a robust back testing system for trading strategies.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...

This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...

This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...

This online course teaches about the stock market trading and market psychology using a time tested trading method: Japanese candlesticks.

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This series of online courses gives participants a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance,...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

This online course teaches about strategies and programs to do affiliate marketing.

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This online course series explores different aspects of digital and social media analytics. The online program covers topics such as analyzing data coming from social and...

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...