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This online course from Harvard Business School Online explores how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings to compete...
This online course program gives an introduction to microeconomics. It shows how decision-making units within the economy (consumers, firms, government) make choices and how the...
In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...
This online course gives an introduction to digital marketing as well as its key platforms and implementation types.
This online course program gives an introduction to applying Data Science to product management. It explores how to apply data science techniques, data engineering processes,...
This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.
This online course explores the fundamentals of behavioral perspectives in marketing.
This online course teaches how to profitably re-engage with abandoning website visitors to get them to come back to a site at the right time and with the right message.
This online course program gives an introduction to product management. Several individual online courses cover topics such as targeting customers, understanding user experience...
This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...
This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...
This online course explores how to create creative advertising campaigns.
This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.
This online course has lectures which cover commercial and emerging photovoltaic technologies and cross-cutting themes, including conversion efficiencies, loss mechanisms,...
This series of online courses gives participants a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance,...
This online marketing course explores what brands are and how they can be positioned.
This online course explores how and why market segmentation can be used to improve business performance.
This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.
This online course shows how to attract hyper-targeted instagram followers, convert followers to paying customers and expand a brand using instagram.
This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...
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