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This online course teaches the creation of a Business Plan. It includes examples and a template to create a great business model and shows how to develop a strategy and ideas to...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

This online course (MOOC) explores income inequalities within societies and key wage bargaining mechanisms. It includes topics such as collective bargaining, unions, and minimum...

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course program explores the fundamentals of internationalization and localization strategies within the context of digital products and content.

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online marketing course explores what brands are and how they can be positioned.

This course provides a brief introduction to game theory. The main goal is to understand the basic ideas behind the key concepts in game theory, such as equilibrium,...

This online course (MOOC) explores the right strategies for companies which plan to operate globally.

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

This online course gives an introduction to the elements of a successful negotiation. It also shows how to avoid common mistakes and how to apply the principles of strategic...

This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...