This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Instructor: | Professor Michael J. Lenox |
Provided by: | Coursera |
Course language: | English |
Fees: | free course |
Level: | beginner |
Certificate available? | (fee) |
Format: | MOOC/online course |
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