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Inhalt

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes topics such as:

  • Make an informed decision about whether, how, and when to invest in customer centricity
  • Make the case for customer centricity in your organization
  • Find a balance in your organization between customer-centric and product-centric efforts
  • Decide what initial experiments your company should invest in to achieve customer centricity
  • Choose metrics to gauge and guide ongoing customer-centric efforts

Wharton School of the University of Pennsylvania

Dozent: Pete Fader
Bereitgestellt von: edX
Kurssprache: Englisch
Kosten: kostenlos
Level: Vorkenntnisse
Zertifikat erhältlich? (Gebühr)
Format: MOOC/Online-Kurs

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