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Business, Management, Economics: Marketing, customer classification

Managing the Value of Customer Relationships
Edx
Provider: edX
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Content

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes topics such as:

  • Make an informed decision about whether, how, and when to invest in customer centricity
  • Make the case for customer centricity in your organization
  • Find a balance in your organization between customer-centric and product-centric efforts
  • Decide what initial experiments your company should invest in to achieve customer centricity
  • Choose metrics to gauge and guide ongoing customer-centric efforts

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Wharton School of the University of Pennsylvania

Instructor: Pete Fader
Provided by: edX
Course language: English
Fees: free course
Level: intermediate
Certificate available? (fee)
Format: MOOC/online course
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Transparency note: Some course providers support the operation of our search portal with referral commissions.
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